Monday, 29 January
From today's Seattle Post-Intelligencer:
Study: Blogs more hype than hit
Here's an interesting tidbit. The Sacramento Bee reports that, according to MRI Research and CBS chief research officer David Poltrack, only 8 percent of Americans read blogs.
"One of the things that's probably overstated by the press is how many people are visiting online blogs," Poltrack said in a presentation to TV critics recently. "I think you all blog each other, but I'm not sure the rest of the world is joining in the process that much."
The 8 percent figure is based on a survey of 20,000 people. In a conversation later, Poltrack told the Bee that he would guess the majority of people who do read blogs are bloggers themselves.
"That does not leave a whole lot of real people who spend their time with blogs," he said.